The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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Does Your Selling Get In The Way Of Buying?

Buying a new mailbox for my house gave me a new appreciation for why fitness and wellness businesses should tailor their sales process to their customer's ...
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Losing the Retention Battle: Is Your Wellness Business on Auto-Pilot?

When’s the last time your fitness business launched a new program? The last time you updated your corporate wellness marketing? If it’s more than 18 ...
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Business Success Checklist For Healthy Lifestyle & Weight Management Businesses

Appearance, quality of life, and health-driven concerns over excess weight provide momentum for healthy lifestyle businesses, including wellness coaching, weight loss and weight management programs. ...

Drop-Outs: Nineteen Predictors of Lifestyle Change Failure

10 Reasons Your Fitness or Wellness Business Loses Customers & What You Can Do About Them

Buzzkill: When Your Wellness Business's Reputation Becomes Its Weakness