The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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Google Ads Pay-Per-Click Advertising Traps for Health & Wellness Businesses

Planning to use Google Ads to promote your new healthy lifestyle program for weight loss, a "new you" body image, or a "take no prisoners" ...
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Walk in the Shoes of the Deconditioned

Over 65 million American adults are inactive and deconditioned. To attract them to health clubs, you've got to understand their fear of failure about improving ...

When The Good Get Going: Retaining Star Wellness Employees

Tomorrow at 5 p.m. your top corporate wellness account manager tells you she's quitting. Which scenario describes your reaction? 1) Shell-shocked and at a complete loss to ...