The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Video Marketing: Insider Tips For Health, Wellness and Fitness Businesses

Video marketing helps people imagine their experience with your health club, yoga studio or wellness center. Done well, it's a great way to get people ...
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Nine Customer Survey Best Practices For Wellness Businesses

Customer surveys give health clubs, corporate wellness providers and wellness centers an extra competitive edge. Experts say that keeping an extra 5% of your current customers ...

The Boss That Health and Wellness Professionals Wish They Had

If you could read their minds, your wellness coaches, fitness directors, yoga teachers and team leaders would tell you that they'd love to have a boss like ...

WebSavvy Chat: Marketing Corporate Wellness, Nutrition Franchises, Trial Member Turnover, LinkedIn Networking

Whole Foods Market, Healthwashing, and Magical Thinking

What’s Your Core Marketing Message?

Is Your Web Developer Legit? Red Flags For Fitness & Wellness Businesses

10 Ways to Tell If Your Developer Is a Straight Shooter

Hiring Key Advisors: How To Reference-Check Attorneys, Consultants, Accountants & Other Professionals