The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Sales & Marketing

Corporate Wellness ROI: Bulletproofing Return on Wellness for Business Clients

Four different clients have called me to talk about how best to present corporate wellness ROI for the employee wellness programs they sell. Since it ...
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Customer Experience

online reviews

How to Leverage Online Reviews: Power Tips for Health and Wellness Businesses

Reviews should be the #1 marketing priority for gyms, health clubs, yoga, weight loss, healthy lifestyle coaching, medical practices and pretty much every other local ...
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Management & Leadership

life stages of a growing plant

Seven Best Revenue Growth Strategies For Fitness & Wellness Businesses

Wondering how to get more health club members? What's the best way to get more students at your yoga studio, or more clients for your ...
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Sales & Marketing Hub

Featured

Fifteen Wellness Promotions And How To Deploy Them

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Do’s and Don’ts of Instagram Marketing for Your Health Club

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Q&A: How Can We Broaden The Business Focus Of Our Health Club To Wellness

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5 Keys to Growing Your Club’s Online Following

ClubIndustry WebSavvy • Prospecting & Lead Generation • Social Media Marketing

Worst Email Marketing Mistakes Wellness Businesses Can Easily Avoid

Email Marketing

Direct Mail Strategies For Health & Wellness Businesses Part 1: Campaign Goals, Budget, Timeline & List Selection

Direct Mail • Offline Marketing • Postcard Marketing • Print Marketing

Customer Experience

Featured

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But Will They Tattoo Your Name On Their Bodies? Ironclad Loyalty for Wellness Businesses

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Nine Customer Survey Best Practices For Wellness Businesses

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Outrunning The Bear

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Rain, Snow, Cold, Heat: Seasonal Opportunities To Delight Customers

Planning & Strategy • Try This

Turbocharge Your Fitness, Nutrition and Wellness Reviews and Testimonials

Customer Reviews & Feedback

Being Fat Is Like…

Weight Loss & Obesity

Management & Leadership Hub

Featured

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Mistakes of Well-Intentioned Wellness Leaders

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Why Wellness Businesses Shouldn't Hire People Who "Get It"

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Cheat Sheet For Wellness Pros On Tight Budgets

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Words To Live By: Our Favorite Quotes, Matched to Real Clients

Planning & Strategy • Try This

Meeting Management Tips By A Former CFO: What I Learned The Hard Way About Team Meetings

People Management

How To Ask Forbidden Or Illegal Interview Questions When Hiring Wellness Professionals

People Management