The Business of Wellness Blog
Advice, research, how-to's & guides for owners & business leaders.
Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.
Top Picks
Nine Reasons Fitness & Health Websites Don’t Work
Wondering if your yoga, fitness, weight loss or medical website has the right stuff? Watch out for these landmines. 1. Not answering the "Big Questions" ...
Why Do Customers Really Buy Your Health, Wellness & Fitness Services?
We always ask fitness, nutrition and wellness clients why their customers buy from them. The answers usually sound like this: "We've reinvented the fitness experience." ...
Invisible Disabilities: Is Your Fitness Business Discriminating?
Is your fitness or wellness business accidentally discriminating against the very folks you're trying to help? Many customers have invisible diseases or disabilities. They need ...