The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Fifteen Wellness Promotions And How To Deploy Them

Health clubs, wellness centers, nutrition and weight loss businesses and yoga studios often put their marketing on auto-pilot and use a single marketing strategy over ...
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Customer Perspective: How Your Customers Experience Your Fitness, Wellness or Health Club

Sometimes it takes every moment you have just to keep the balls in the air when you manage your own business. And the big picture, ...
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Why Wellness Businesses Shouldn't Hire People Who "Get It"

I wish I had a nickel for every conversation I've had with a client who told me in January: We hired our marketing agency because ...

The Three Stages of Health & Wellness Business Growth: Unique Challenges & Priorities

Insiders Only: Time Management For Health and Wellness Professionals

When Fitness and Wellness Employees Star In Soap Operas