The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Sales & Marketing

Landing pages on devices

The Best Landing Pages for Health, Fitness & Wellness Businesses

What's the best landing page for a health club, corporate wellness program, weight loss center or yoga studio? For a healthy lifestyle program or a ...
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Customer Experience

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Do Your Personal Trainers Know "Personal" as Much as They Do "Training"?

Do the personal trainers who work at your health club, fitness studio or wellness center have all the skills they need to be effective? Of ...
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Management & Leadership

crisis pr for health clubs and wellness businesses

Crisis Communications: The 10-Point Plan for Health, Fitness & Wellness Businesses

Time for a quick crisis communications refresher for health, fitness and wellness businesses. The inspiration for this month's story: Dexcom, who makes 24/7 continuous glucose ...
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Sales & Marketing Hub

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Call-To-Action - Book Now!

“Book Now”: Best Health & Wellness Call To Action Ever?

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SEO + PPC: The Yin & Yang of Wellness Marketing

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Whole Foods Market, Healthwashing, and Magical Thinking

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How to Choose the Best Facebook Ad Format for Your Health & Wellness Business

Facebook • PPC Advertising • Social Media Marketing

Test Your Wellness Business Postcard Marketing Know-How

Direct Mail • Offline Marketing • Postcard Marketing • Print Marketing

Can Money Buy Love? PPC Insights for Health Clubs & Wellness Businesses

ClubIndustry WebSavvy • Google Ads • PPC Advertising • Website Marketing

Customer Experience

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Losing customers

10 Reasons Your Fitness or Wellness Business Loses Customers & What You Can Do About Them

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Changing The Rules Of The Game

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Customer Service and Client Respect: Tips For Healthcare Professionals

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Browse All Customer Experience >

At The Gym Monday…"Don't Move! Sit Still!"

Weight Loss & Obesity

Is Social Media the WikiLeaks of Your Fitness or Wellness Business?

ClubIndustry WebSavvy • Social Media Marketing

Why Do Customers Really Buy Your Health, Wellness & Fitness Services?

Competition & Pricing • Customer Reviews & Feedback • Loyalty, Retention & Winback • Planning & Strategy

Management & Leadership Hub

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Computer programmer with a halo

10 Ways to Tell If Your Developer Is a Straight Shooter

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The COVID-19 Action Plan for Health & Wellness Businesses

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Time Management for Wellness Professionals: What Works and What Doesn’t

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The Problem With Business Networking Groups

Collaboration & Comarketing • Prospecting & Lead Generation

Getting Ready To Grow Your Wellness Business

Planning & Strategy

Mid-Year Checkup: Is Your Wellness Business Plan On Track?

Planning & Strategy • Self-Assessments & Checklists