The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Sales & Marketing

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Sales Friction: How Wellness Businesses Scare Off New Clients

You've probably never heard of sales friction - but we guarantee you've experienced it! You run into the grocery store - but the lines are ...
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Customer Experience

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Do Your Personal Trainers Know "Personal" as Much as They Do "Training"?

Do the personal trainers who work at your health club, fitness studio or wellness center have all the skills they need to be effective? Of ...
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Management & Leadership

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Top Five Time & Money Wasters in Wellness Businesses

The Wellness Business List of Shame - the top five most common and most avoidable time & money-wasters: 1. High staff turnover It’s simple math: ...
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Sales & Marketing Hub

Featured

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Five Customer Problems Your Wellness Business Can Solve

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Weight Loss Programs: The Local Search, SEO & PPC Cheat Sheet

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Why The Perfect Client Might Not Buy

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The 17 Worst Fitness & Wellness Marketing Mistakes

Email Marketing • Local Search/SEO • Prospecting & Lead Generation • Social Media Marketing • Website Marketing

Is Facebook Advertising Right For Your Health Club?

ClubIndustry WebSavvy • Facebook • PPC Advertising • Social Media Marketing

Health Clubs and Competition: Is Your Business Wal-Mart, Kroger Or Whole Foods Market?

Competition & Pricing

Customer Experience

Featured

What Is Your Wellness Business Really Telling Your Customers?

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Winterize Your Wellness or Fitness Business For Season-Ready Customer Service

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Customer Perspective: How Your Customers Experience Your Fitness, Wellness or Health Club

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Is Social Media the WikiLeaks of Your Fitness or Wellness Business?

ClubIndustry WebSavvy • Social Media Marketing

Try This: The Saf-T-Pop Customer Loyalty Reward, Reinvented For Wellness Businesses

Loyalty, Retention & Winback • Try This

Customer Service and Client Respect: Tips For Healthcare Professionals

People Management

Management & Leadership Hub

Featured

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Delegation: How To Multiply Your Business Results

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Business Success Checklist For Corporate & Workplace Wellness Advisors

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Stop/Start/Continue: Wellness Marketing Priorities for 2019

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Should You Fire A Problem Employee? The Health Club and Corporate Wellness Guide

People Management

Five Things Wellness Business Leaders Should Never Do

Email Marketing • Planning & Strategy • Website Marketing

Mid-Year Checkup: Is Your Wellness Business Plan On Track?

Planning & Strategy • Self-Assessments & Checklists