The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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Wellness Websites: Doing the Hard Work, or Just Busy Work?

Are you chasing butterflies? How much time does your wellness business spend on social media? Email? What sales, marketing, and customer satisfaction objectives does it accomplish? If you don't know, you're just ...
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Don’t Wait! Teach Your Wellness Staff How to Discuss Weight With Skill and Care

Every fitness, wellness or health business that works with overweight and/or obese clientele should add this obesity and health discussion guide to their must-read list. ...
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The Ten-Question Business Plan for Fitness, Wellness and Healthy Lifestyle Businesses

Forget business planning software and business planning books. Building a successful fitness, wellness or healthy lifestyles business comes down to these ten questions: What specifically ...

Is Your Wellness Business Selling Zipperless Pants?

Flyer Like An Eagle! 27 Field-Tested Flyer Marketing Tips for Wellness Businesses

WebSavvy Chat: Converting Website Visitors for Integrated Medical Clinic, Family Wellness Newsletters Targeting Existing Clients

5 Day-to-Day Business Practices Your Wellness Business Should Stop Doing NOW

Time Moves In One Direction: The Moment to Act — H/T to Lee Colan

Eight Steps To Fraud-Protect Health Clubs, Yoga Studios and Medical Offices