The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

The 33 Best Calls to Action for Fitness & Wellness Businesses

The best call to action for fitness and wellness businesses is an offer that lets them sample your customer experience before they commit. Accelerate prospects' ...
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Is Social Media the WikiLeaks of Your Fitness or Wellness Business?

What happens when a social media "brushfire" of negative posts harms your fitness or wellness brand, sales, and Google rank? We all know about WikiLeaks, ...
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Why Your Wellness Business Leadership Personality Matters

Quick check: As a wellness business leader, does your management style fit one of these personas? If so, you face special challenges growing your business. ...

Winterize Your Wellness or Fitness Business For Season-Ready Customer Service

Sweating the Details: Why Doing Just One Thing Right Is a Good Way to Grow Your Business

Quick Start Guide: Wellness and Fitness Loyalty and Frequent Shopper Programs

Pitching Health, Fitness and Wellness To Investors: The Most Common Errors and Red Flags

The Incredible Business Advantage Of A Well-Informed Team

Creating The Right Setting: Why The Inside Space At Your Wellness Biz Matters