The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Sales & Marketing

10 Simple Things Your Wellness Business Can Do Right Now to Improve Online Engagement

The best part? None of these involve coding and very few of them take longer than an hour -- some less than 5 minutes! 1. ...
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Customer Experience

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Do Your Personal Trainers Know "Personal" as Much as They Do "Training"?

Do the personal trainers who work at your health club, fitness studio or wellness center have all the skills they need to be effective? Of ...
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Management & Leadership

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Five Simple Ideas To Juice Up Your Workday

I hear lots of complaints lately from folks who just feel…stale. A long hot summer, or the long gray winter, or the (you name it) ...
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Sales & Marketing Hub

Featured

Corporate Wellness Incentives: Good, Bad Or Both?

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The Top 6 Features in GMB for Health & Wellness Businesses During COVID

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Try This: Turn Negatives Into Selling Points

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WebSavvy Chat: Converting Website Visitors for Integrated Medical Clinic, Family Wellness Newsletters Targeting Existing Clients

Q&A

Do Your Wellness Marketing Emails Look Like Spam?

Email Marketing

Try This: Let Your Fitness and Wellness Competitors Make You Look Good

Competition & Pricing • Try This

Customer Experience

Featured

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Don’t Wait! Teach Your Wellness Staff How to Discuss Weight With Skill and Care

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What Is Your Wellness Business Really Telling Your Customers?

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Buzzkill: When Your Wellness Business's Reputation Becomes Its Weakness

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Death by a Thousand Nicks: What Former Customers Can Teach You About Customer Retention

Loyalty, Retention & Winback

Sweating the Details: Why Doing Just One Thing Right Is a Good Way to Grow Your Business

Planning & Strategy • Try This

Being Fat Is Like…

Weight Loss & Obesity

Management & Leadership Hub

Featured

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The Problem With Business Networking Groups

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The Boss That Health and Wellness Professionals Wish They Had

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Getting Ready To Grow Your Wellness Business

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Browse All Management & Leadership >

Business Success Checklist For Wellness Centers, Fitness Centers & Health Clubs

Planning & Strategy • Self-Assessments & Checklists

Real Estate Lease Issues For Health Clubs, Medical Practices and Yoga Studios

Planning & Strategy

Hiring Key Advisors: How To Reference-Check Attorneys, Consultants, Accountants & Other Professionals

People Management