The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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Can Money Buy Love? PPC Insights for Health Clubs & Wellness Businesses

[two_third]Pay-per-click (PPC) advertising is a great way to attract new health club members and wellness clients -- but like every effective marketing strategy, the devil ...
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But Will They Tattoo Your Name On Their Bodies? Ironclad Loyalty for Wellness Businesses

Do your customers tattoo your company name on their body? Here's how the Ironman brand has cracked the code on customer loyalty. Ask any Ironman triathlete at the Kona ...

How To Choose The Right Growth Strategy For Your Health & Wellness Business

Health and wellness businesses face tough decisions about how to grow. For example: If your current programs target women, should you grow by adding programs ...

Don’t Wait! Teach Your Wellness Staff How to Discuss Weight With Skill and Care

Try This: What Your Wellness Business Can Learn From Subaru

Do Your Personal Trainers Know "Personal" as Much as They Do "Training"?