The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

confident-business-leader-550x600

Top Picks

Marketing Your Business With Public Health Guidelines

  Public health guidelines like the USDA's periodic Food Pyramid update are usually information overkill for consumers - yet, ironically, lacking guidance for folks who ...
pixabay-superman-1016318_1920.jpg

Buzzkill: When Your Wellness Business's Reputation Becomes Its Weakness

Your wellness business has built its reputation around "getting" people, great hours, awesome results, or fantastic customer service. And yet sales and membership numbers have dropped off. Why? ...
pixabay-cancer-1455445_1280-nonprofit-marketing-edited.png

Cause Capitalism And Why Your Wellness Business Should Care

In case you've never heard the term, "Cause Capitalism" is a bit like venture capitalism... except when it isn't. And here's why your wellness or fitness ...