The Business of Wellness Blog
Advice, research, how-to's & guides for owners & business leaders.
Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.
Top Picks
Marketing Your Business With Public Health Guidelines
Public health guidelines like the USDA's periodic Food Pyramid update are usually information overkill for consumers - yet, ironically, lacking guidance for folks who ...
Buzzkill: When Your Wellness Business's Reputation Becomes Its Weakness
Your wellness business has built its reputation around "getting" people, great hours, awesome results, or fantastic customer service. And yet sales and membership numbers have dropped off. Why? ...
Cause Capitalism And Why Your Wellness Business Should Care
In case you've never heard the term, "Cause Capitalism" is a bit like venture capitalism... except when it isn't. And here's why your wellness or fitness ...