The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Sales & Marketing

Keepin’ It Fresh: 18 Customer Communication Strategies

How recently have you updated the articles on your website? The case studies in your waiting room?  The healthy living tips on your counter? We'd ...
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Customer Experience

Better-Than-Face-To-Face Customer Service

This is how online customer service SHOULD work.  Food for thought: does your customer service live up to this standard, online OR in-person? Gold's Gym, ...
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Management & Leadership

Strategic Alliances: How Collaboration Goes Wrong

"Strategic alliance" isn't just a buzzword. It's a way to multiply the resources and reach of your fitness or wellness business far beyond your own ...
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Sales & Marketing Hub

Featured

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Marketing Your Wellness Business With Health Observances

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Is Marketing Your Health and Wellness Business A Necessary Evil?

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Sales Friction: How Wellness Businesses Scare Off New Clients

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Corporate Wellness ROI: Bulletproofing Return on Wellness for Business Clients

Corporate Wellness • Planning & Strategy

Rained Out! How to Turn Your "Big Fitness Non-Event" Into Promotional Gold

Health Fair, Webinar & Event Marketing • Offline Marketing

Wellness Websites: Doing the Hard Work, or Just Busy Work?

ClubIndustry WebSavvy • Email Marketing • Social Media Marketing • Website Marketing

Customer Experience

Featured

Try This: What Your Wellness Business Can Learn From Subaru

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online reviews

How to Leverage Online Reviews: Power Tips for Health and Wellness Businesses

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Money's Tight — How Can Fitness and Wellness Businesses Hang On To Members and Clients?

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Winterize Your Wellness or Fitness Business For Season-Ready Customer Service

Gift Cards & Holiday Marketing

Better-Than-Face-To-Face Customer Service

Try This

Is Social Media the WikiLeaks of Your Fitness or Wellness Business?

ClubIndustry WebSavvy • Social Media Marketing

Management & Leadership Hub

Featured

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How To Choose A Fitness Franchise or Yoga Franchise

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Five Things Wellness Business Leaders Should Never Do

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Cause Capitalism And Why Your Wellness Business Should Care

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Invisible Disabilities: Is Your Fitness Business Discriminating?

People Management

Gold’s Gym, Part 2: Ballroom Dancers and Bodybuilders

Content Marketing • People Management

Recession-Proof Your Wellness Business: 15 Practical Tips

Financial Mgmt • Planning & Strategy