The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

How To Optimize Health & Wellness Websites for Local SEO

Say you run a health club, wellness center or fitness business. Are your blog posts optimized for local reach⁠—or broad reach?  Unfortunately, the answer is ...
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Do Your Personal Trainers Know "Personal" as Much as They Do "Training"?

Do the personal trainers who work at your health club, fitness studio or wellness center have all the skills they need to be effective? Of ...

Watch The Damn Game! Reality-Based Management Practices For Wellness Businesses

It's not enough to love your wellness business. Not enough to be a fan. Have you ever heard a sports radio host say to fans, ...