The Business of Wellness

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Eight Reasons Fitness & Health Websites Don’t Work

Wondering if your yoga, fitness, weight loss or medical website has the right stuff? Watch out for these landmines. 1. Superficial, generic content or marketing...
weight loss SEO

Weight Loss Programs: The Local Search, SEO & PPC Cheat Sheet

What local search and SEO best practices do the best-marketed gyms, health clubs and fitness centers get right? We dug into real data from fitness...
lessonsfrombosses

Lessons I Learned From My Bosses

Being a good boss or manager in a fitness business, or a medical practice, or a health club or any other wellness business often means...
expertisefree

How Much Expertise Should We Share Without Charging For It?

Convincing potential customers that you can help them nearly always requires sharing your expertise at no charge before they buy. This kind of expertise-sharing usually...
watchthegame

Watch The Damn Game! Reality-Based Management Practices For Wellness Businesses

It's not enough to love your wellness business. Not enough to be a fan. (more…)
top revenue strategies

Top Revenue Growth Strategies For Fitness, Nutrition and Healthy Lifestyle Businesses

So you want revenue growth in your wellness business. More customers? Different customers? New programs? What's the best answer? (more…)
failure

5 Reasons Why Failure Should Be Part of Your Club’s Online Business Strategy

There's an old saying: "Sometimes you win, sometimes you learn." Is failure part of your wellness business or health club's online marketing strategy? If not,...
customer.motivation

Uncovering Customer Motivation: Eight Vital Questions

We always ask fitness, nutrition and wellness clients why their customers buy from them. But what do we really know about customer motivation? (more…)
cybersecurity.breach

Is Your Wellness Business Prepared for a Cybersecurity Breach?

Is your health club ready for a cybersecurity breach? Cybersecurity's "three R's" are the foundation for every plan that addresses potentially disastrous outside threats. (more…)