The Radial Blog

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Understanding The Health & Wellness Sales Funnel

Search engine and pay-per-click optimization for health and wellness begins with understanding your sales funnel and your prospect's search intent. Here's how we think about...
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Is Your SEO, PPC & Facebook Advertising Falling Behind?

Google and Facebook constantly change the SEO and PPC rules. That's why health clubs, fitness boutiques, yoga studios, employee wellness providers, wellness centers and medical...
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Why Google’s Bar Is Higher For Health & Wellness Businesses

Familiar with "Your Money or Your Life"? YMYL is Google's nickname for health and wellness websites. How about EAT? "Expertise, Authority, & Trust." That's what...
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Don’t Wait! Teach Your Wellness Staff How to Discuss Weight With Skill and Care

Every fitness, wellness or health business that works with overweight and/or obese clientele should add this obesity and health discussion guide to their must-read list....
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SEO for Health Clubs: More Than Just Keywords

Did you think search engine optimization of your health club's website was primarily a matter of picking the right keywords?  Turns out, keywords are just...
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The Secret Menu: How Anti-Marketing Strengthens Customer Loyalty

If you've ever been a REALLY loyal patron at a restaurant, you know that most have "secret menus", not-on-the-menu items that only the regulars know...
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27 Ways Wellness Businesses Demotivate & Undermine Their Employees

That pain in your big toe? You're shooting yourself in the foot. Day 1, your wellness hires are excited and enthusiastic. Six months later, resentful...
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Sweating the Details: Why Doing Just One Thing Right Is a Good Way to Grow Your Business

If your club has deep pockets and lots of employees, it's a lot easier to guarantee warm, fresh towels, sparkling clean and working equipment, and pizza party Fridays....
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How Blogs/Social Media Convert Wellness Prospects Into Customers

Most health and fitness businesses know that regular blog/Facebook posts are supposed to miraculously attract prospective clients, patients and members and grow their revenues and...