The Business of Wellness
Eight Reasons Fitness & Health Websites Don’t Work
Wondering if your yoga, fitness, weight loss or medical website has the right stuff? Watch out for these landmines. 1. Superficial, generic content or marketing...
Weight Loss Programs: The Local Search, SEO & PPC Cheat Sheet
What local search and SEO best practices do the best-marketed gyms, health clubs and fitness centers get right? We dug into real data from fitness...
Lessons I Learned From My Bosses
Being a good boss or manager in a fitness business, or a medical practice, or a health club or any other wellness business often means...
How Much Expertise Should We Share Without Charging For It?
Convincing potential customers that you can help them nearly always requires sharing your expertise at no charge before they buy. This kind of expertise-sharing usually...
Watch The Damn Game! Reality-Based Management Practices For Wellness Businesses
It's not enough to love your wellness business. Not enough to be a fan. (more…)
Top Revenue Growth Strategies For Fitness, Nutrition and Healthy Lifestyle Businesses
So you want revenue growth in your wellness business. More customers? Different customers? New programs? What's the best answer? (more…)
5 Reasons Why Failure Should Be Part of Your Club’s Online Business Strategy
There's an old saying: "Sometimes you win, sometimes you learn." Is failure part of your wellness business or health club's online marketing strategy? If not,...
Uncovering Customer Motivation: Eight Vital Questions
We always ask fitness, nutrition and wellness clients why their customers buy from them. But what do we really know about customer motivation? (more…)