The Business of Wellness Blog
Advice, research, how-to's & guides for owners & business leaders.
Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.
Top Picks
Five Customer Problems Your Wellness Business Can Solve
Positioning your wellness services so that they address real-life customer problems is an effective way to attract and keep clients. You can do this by ...
Buzzkill: When Your Wellness Business's Reputation Becomes Its Weakness
Your wellness business has built its reputation around "getting" people, great hours, awesome results, or fantastic customer service. And yet sales and membership numbers have dropped off. Why? ...
Watch the Road, Not the Rearview: Strategy Tips for Growing Fitness and Wellness Businesses
Your corporate wellness business just closed a big deal. Your local newspaper just featured your diabetes fitness program. And yet...it feels like you're overlooking something. It's ...