The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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Do’s and Don’ts of Instagram Marketing for Your Health Club

Instagram is a great social media platform for your club to share the feeling of what it's like to be a member. It's spontaneous, casual, ...

Try This: What Your Wellness Business Can Learn From Subaru

See what Subaru's doing here. And here's why it's so smart (in no particular order): Shows other consumers that you love your car so much that ...

Recession-Proof Your Wellness Business: 15 Practical Tips

An update on the economy plus realistic next steps for your wellness business. While we originally wrote this article around 2007 in response to the ...

Crisis Communications: The 10-Point Plan for Health, Fitness & Wellness Businesses

Pitching Health, Fitness and Wellness To Investors: The Most Common Errors and Red Flags

5 Reasons Why Failure Should Be Part of Your Club’s Online Business Strategy