The Business of Wellness Blog
Advice, research, how-to's & guides for owners & business leaders.
Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.
Top Picks
Leads, Prospects, & Suspects, Oh My! Sorting Out Sales & Marketing Jargon
Believe it or not, all those terms sales and marketing types like to throw around have distinct meanings. Here's why your fitness or wellness business ...
Changing The Rules Of The Game
When your customers choose your health club or wellness center, they have a certain set of expectations about the products and services you're going to ...
Interviewing Techniques to Match the Right Wellness Professional with the Right Job
Traditional interviewing doesn't work for wellness businesses. Yet turnover's hugely expensive—so you need to get hiring right the first time. Here's how. Staff turnover is ...
