The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Five Tired Phrases Wellness Businesses Should Avoid

Does your fitness or wellness business sound just like everyone else? Yes, if you're using these five phrases. Get rid of them and zero in ...
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How To Get Online Reviews From Fitness, Nutrition and Wellness Clients

Online customer reviews of your fitness, nutrition, yoga or healthy lifestyle business attract new clients, customers and members. Here's why they matter - and how ...

How To Get Better Vendor Discounts At Your Wellness Business

You're buying patient education materials for your wellness center. Naturally, you want to make sure you're getting the vendor's best price and terms. These seventeen ...

Let’s Call The Whole Thing Off: When Your Wellness Business Has Customer Myopia

Customer Perspective: How Your Customers Experience Your Fitness, Wellness or Health Club

Rain, Snow, Cold, Heat: Seasonal Opportunities To Delight Customers