The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Direct Mail Strategies For Health & Wellness Businesses Part 4: Seed Lists, Tracking, Frequency, Follow-Up

Direct mail is a great - and affordable - way to grow your revenues.Yet health and wellness businesses routinely underutilize or misuse this affordable and ...

Online Surveys: Wellness Marketing's Swiss Army Knife

Did you think online survey tools were just for opinion polls? Not true! These tools are actually quick and easy ways for health clubs, yoga ...
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Cause Capitalism And Why Your Wellness Business Should Care

In case you've never heard the term, "Cause Capitalism" is a bit like venture capitalism... except when it isn't. And here's why your wellness or fitness ...