The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

What It Means When Fitness & Wellness Customers Say “No Money” or “No Time”

We often ask clients "Why do you think you lose customers?" Most people immediately say, "Honestly, we just never lose customers." Then they add, "Well, ...
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Buzzkill: When Your Wellness Business's Reputation Becomes Its Weakness

Your wellness business has built its reputation around "getting" people, great hours, awesome results, or fantastic customer service. And yet sales and membership numbers have dropped off. Why? ...
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Right Words, Right Time: Controlling the Conversation For Health & Wellness Business Leaders

Tired of grasping for the right words in a business conversation? We problem-solve the stickiest situations for you, with specific examples of questions and statements that buy ...