The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Sales & Marketing

WebSavvy Chat: Marketing Corporate Wellness, Nutrition Franchises, Trial Member Turnover, LinkedIn Networking

Transcript of a WebSavvy chat on marketing corporate wellness, nutrition franchises, turnover, and LinkedIn networking Q GNC: I work in marketing support, developing marketing programs for our ...
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Customer Experience

What If Wellness Were Like Brushing Your Teeth?

Here’s my reply to a LinkedIn Holistic Health & Wellness Group post that asked how we can turn people from “toxic couch potatoes” into “committed ...
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Management & Leadership

The Ultimate Wellness Business

Here at Radial we think the wellness business of the future will do five things: 1. fix specific problems rather than focusing on fitness and ...
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Sales & Marketing Hub

Featured

3 checks for self assessment A-Plus

The Online Marketing Self-Assessment for Fitness and Wellness Businesses

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Open Houses: Tips, Tricks & Traps For Wellness Businesses

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Square Peg, Round Hole: Keep Your Product, Price, & Customer in Sync

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Is Your Wellness Business Addicted To Bad Profits?

Competition & Pricing

Why Facebook's Not A Silver Bullet For Wellness Businesses

ClubIndustry WebSavvy • Facebook • Social Media Marketing

5 Keys to Growing Your Club’s Online Following

ClubIndustry WebSavvy • Prospecting & Lead Generation • Social Media Marketing

Customer Experience

Featured

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What Clients Wish Your Wellness Business Would Do Differently

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Bad Online Customer Reviews: 12 Do's & Don'ts For Health Clubs, Yoga Studios & Wellness Centers

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Online Surveys: Wellness Marketing's Swiss Army Knife

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Money's Tight — How Can Fitness and Wellness Businesses Hang On To Members and Clients?

Loyalty, Retention & Winback

Nine Customer Survey Best Practices For Wellness Businesses

Customer Reviews & Feedback

Customer Service and Client Respect: Tips For Healthcare Professionals

People Management

Management & Leadership Hub

Featured

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The Problem With Business Networking Groups

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Managing Change In Your Health, Fitness or Wellness Business

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The Broad Shoulders Checklist: A Better Way to Evaluate Wellness Staff

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Invisible Disabilities: Is Your Fitness Business Discriminating?

People Management

When Sticking To Your Knitting Is the Best Wellness Business Strategy

Planning & Strategy

5 Day-to-Day Business Practices Your Wellness Business Should Stop Doing NOW

People Management • Planning & Strategy