The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Medical Referrals: Seven Keys + FAQ

Referrals from physicians and other healthcare professionals are a great source of new business. The seven keys to success, plus common questions: 1. Understand where physicians are ...
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Walk in the Shoes of the Deconditioned

Over 65 million American adults are inactive and deconditioned. To attract them to health clubs, you've got to understand their fear of failure about improving ...

The Wellness Business Playbook, Part 1: Management Lessons From Pro Sports

As summer turns to fall and then to winter, so, too, does the typical sports fan’s attention turn from the baseball diamond to the football ...