The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

If You Can’t Say Something Nice…

I'm one of those folks who avoids brick-and-mortar shopping like the plague during the holiday season. If I can't get it via the Internet or ...

Why Do Customers Really Buy Your Health, Wellness & Fitness Services?

We always ask fitness, nutrition and wellness clients why their customers buy from them. The answers usually sound like this: "We've reinvented the fitness experience." ...
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Strategic Partnerships: Protect Your Wellness Business When Working With Partners

Strategic partnerships offer rewards -- and risks -- for health and wellness businesses. Here's a quick self-help guide. Strategic partnerships give you both access to ...

Direct Mail Strategies For Health & Wellness Businesses Part 3: Copy, Content, Design, Images & Photos

Content Marketing: The Health and Wellness Checklist For Health Clubs, Yoga Studios and Wellness Centers

Fitness and Wellness Pricing Best Practices & Self-Quiz