The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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Does Your Selling Get In The Way Of Buying?

Buying a new mailbox for my house gave me a new appreciation for why fitness and wellness businesses should tailor their sales process to their customer's ...

Quick Start Guide: Wellness and Fitness Loyalty and Frequent Shopper Programs

Fitness and wellness loyalty programs are like a warm hug for your most loyal, committed customers, members and clients. Fortunately, they're easy for even the most ...

New Year’s Resolutions For Wellness Businesses: STOP Doing These Things!

In “New Year’s Resolutions For Wellness Businesses (Part 1)” we told you about 9 things you can START doing. Here's our list of 9 things ...

Let’s Call The Whole Thing Off: When Your Wellness Business Has Customer Myopia

Training Loyal Members to Be Ambassadors for Your Fitness Brand

Death by a Thousand Nicks: What Former Customers Can Teach You About Customer Retention