The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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How Health Clubs Can Optimize a Small Google Ads Budget

If your health club, gym or yoga studio's Google Ads budget is$5-$25/day, these guidelines will help you maximize impressions, click-through and conversion rate, and cost ...

Do Your Wellness Competitors Love Your Customer Service?

Sam Walton once said: "There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply ...
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Should You Fire A Problem Employee? The Health Club and Corporate Wellness Guide

The health club general manager. The personal trainer. The wellness director. The health coach. When they fall short, how do you decide whether to fire them ...