The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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How To Raise Prices Without Losing Fitness and Wellness Customers

Here's how to raise prices in your health, fitness or wellness business. Clue #1: don't do THIS: Typical Badly-Planned, Poorly Communicated Price Increase Announcement  If ...
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Does Your Health Club Need Digital Care?

Digital care harnesses technology to anticipate and eradicate the sources of friction that undermine your members' success. It spans the entire customer experience, proactively addressing customer needs and issues. The ...

How To Choose The Right Growth Strategy For Your Health & Wellness Business

Health and wellness businesses face tough decisions about how to grow. For example: If your current programs target women, should you grow by adding programs ...