The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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Try This: Do Ask, Do Tell

Is this how you handle customer complaints? Here's what Duluth Trading did when customers griped that some of their stuff didn't cut the mustard.  (Duluth ...
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Bad Online Customer Reviews: 12 Do's & Don'ts For Health Clubs, Yoga Studios & Wellness Centers

Uh-oh. Your health club's got a nasty online review from an unhappy member. Should you ignore it? Call your lawyer? Or respond? Could it have been ...
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Mistakes of Well-Intentioned Wellness Leaders

These aren't the evil bosses that steal credit and bad-mouth their employees. These folks mean well, yet demoralize workers and harm your wellness business. Is it ...

Digital Health Club 2.0: Deepening Your Club’s Local Reach

Try This: Hammacher Schlemmer – "The" Voice of Authority

WebSavvy Chat: Converting Website Visitors for Integrated Medical Clinic, Family Wellness Newsletters Targeting Existing Clients

Eight Steps To Fraud-Protect Health Clubs, Yoga Studios and Medical Offices

Customer-Employees: Valuable Asset Or Worst Nightmare?

82 Non-Cash Rewards For Health & Wellness Employees When Raises Are Out Of The Question