The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Do Your Wellness Marketing Emails Look Like Spam?

Certain words, phrases and punctuation increase the likelihood that spam filters and security software will quarantine your marketing emails and newsletters, preventing them from being ...
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Detailed Obesity Tip Sheet For Health, Wellness Staff

This obesity tip sheet is an excellent resource for your fitness, wellness or health staff that work with folks who are obese. Compiled by the ...

Lessons From The Food Network For Wellness Businesses

One year while visiting my wonderful in-laws in Mississippi for the holidays, I watched a marathon rerun of the previous season's  "Next Food Network Star". The ...

Why Scaring or Lecturing People into Wellness Seldom Works

Forget-Me-Nots: 5 Good Reasons to Drop Discounts and Focus on Existing Customers

Try This: Reveal The Phone Number For Your Clinic, Yoga Studio, Health Club or Wellness Center