The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Customer Personalities: Marketing To Every Potential Customer

Think fast! Say you want to enroll in a weight program, join a gym, or hire a health coach. How do you decide which one? Would ...
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What Clients Wish Your Wellness Business Would Do Differently

From surprising to mundane, what a lot of wellness customers wish you'd do differently in your health club, fitness center or employee wellness and healthy ...

Words To Live By: Our Favorite Quotes, Matched to Real Clients

Six of my favorite quotes, matched to real-life Radial health and wellness client experiences, plus lessons learned. Enjoy! 1) "What you lose on the swings, ...

Walk in the Shoes of the Deconditioned

Buzzkill: When Your Wellness Business's Reputation Becomes Its Weakness

Turbocharge Your Fitness, Nutrition and Wellness Reviews and Testimonials