The Business of Wellness Blog
Advice, research, how-to's & guides for owners & business leaders.
Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.
Top Picks
Understanding The Health & Wellness Sales Funnel
Search engine and pay-per-click optimization for health and wellness begins with understanding your sales funnel and your prospect's search intent. Here's how we think about ...
Is Social Media the WikiLeaks of Your Fitness or Wellness Business?
What happens when a social media "brushfire" of negative posts harms your fitness or wellness brand, sales, and Google rank? We all know about WikiLeaks, ...
Try This: Sorting Contenders vs Pretenders When Your Wellness Business Is Hiring
You know how you get zillions of unqualified responses whenever you post a job – often from people who clearly didn't even read the posting ...
