The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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Try This: Signage That Leads The Way

This Office Depot is buried in the middle of a strip mall. Bigger storefronts on both sides, lousy drive-by visibility, mostly blocked by landscaping until you're right ...
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Nine Customer Survey Best Practices For Wellness Businesses

Customer surveys give health clubs, corporate wellness providers and wellness centers an extra competitive edge. Experts say that keeping an extra 5% of your current customers ...

When To Give Up: Should We Close Our Wellness Business?

Every motivational speaker says "Never give up!", right? Then they share a heartwarming story about someone ready to give up—only to find glorious success after ...

Watch The Damn Game! Reality-Based Management Practices For Wellness Businesses

The Ten-Question Business Plan for Fitness, Wellness and Healthy Lifestyle Businesses

Epic Goals, Expeditionary Thinking: Ten Business Planning Tips to Help Your Wellness Biz Survive Its Dreams