The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

confident-business-leader-550x600

Top Picks

morguefile-file6871272320510-pinball-loser-edited.jpg

Worst Email Marketing Mistakes Wellness Businesses Can Easily Avoid

Email marketing's a power tool. Get it right, and it's a great way to grow your health club or wellness business. Get it wrong, and ...
morguefile-file4271283961107-bears-on-trails.jpg

Outrunning The Bear

In our line of work, noticing good--and bad--customer service is really an occupational hazard. Finding examples of bad service is like shooting fish in a ...
morguefile-DSCN7908-party-favors.jpg

Top 5 Digital Resolutions for Health Clubs

Make this the year you transform run-of-the-mill "marketing chores" into super-effective digital marketing and online engagement that grows customers and revenues in your health club. ...