The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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Six Mobile-First Strategies for Health and Fitness Marketing

Google just announced that mobile-friendly sites will get higher search rankings. Are your website and email marketing ready and able to reach your fitness and wellness ...

If You're Really Good, You Can Lose Lots Of Customers At Once

We just led a webinar on customer winback for health and wellness businesses, so watched a customer service train-wreck with fascination tonight at our corner pizza ...
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How To Choose A Fitness Franchise or Yoga Franchise

Too many fitness and yoga franchises stick their unlucky owners with a failing business and an expensive lease plus bank and credit card debt. These ...