The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Marketing Mistakes Facepalm

The 17 Worst Fitness & Wellness Marketing Mistakes

The most common marketing mistakes, flawed assumptions and bad decisions made by health and wellness businesses: 1. Stale website content If your website content hasn't ...

What If Wellness Were Like Brushing Your Teeth?

Here’s my reply to a LinkedIn Holistic Health & Wellness Group post that asked how we can turn people from “toxic couch potatoes” into “committed ...
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Catching the Mail Truck: What to Do When Your Big Break Comes

We've all seen it: the breakout exercise gadget, the fitness craze out of nowhere, the low-carb, fat-burning workout everyone seems to have ignored. And overnight, ...

Sweating the Details: Why Doing Just One Thing Right Is a Good Way to Grow Your Business

Detailed Obesity Tip Sheet For Health, Wellness Staff

What Is Your Wellness Business Really Telling Your Customers?

Interviewing Techniques to Match the Right Wellness Professional with the Right Job

Chop Wood, Carry Water: The Value of Consistency in Wellness Businesses

Invisible Disabilities: Is Your Fitness Business Discriminating?