The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Sales & Marketing

Wellness Businesses: How To Choose A Marketing Consultant or Marketing Agency

Radial's 23 insider tips for picking the best outside marketing help for your fitness, nutrition or wellness business, inspired by conversations with Kim Moon of ...
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Customer Experience

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Make Suggestion Boxes Work In Your Wellness Business

Health and wellness clients, patients, members and professionals have tons of great ideas to make your wellness business better. Here's how to tap into that creativity ...
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Management & Leadership

When To Give Up: Should We Close Our Wellness Business?

Every motivational speaker says "Never give up!", right? Then they share a heartwarming story about someone ready to give up—only to find glorious success after ...
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Sales & Marketing Hub

Featured

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How to Steal Competitors’ Members with Online Ads

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Email: The Most Popular – and Least Appreciated – Social Media Network

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Try This: Loyal Customers Help You Protect Your Prices

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Browse All Sales & Marketing >

How Much Expertise Should We Share Without Charging For It?

Competition & Pricing • Experiential Marketing • Health Fair, Webinar & Event Marketing

Does Your Selling Get In The Way Of Buying?

Planning & Strategy

Why The Perfect Client Might Not Buy

Content Marketing • Planning & Strategy • Prospecting & Lead Generation • Try This

Customer Experience

Featured

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Losing the Retention Battle: Is Your Wellness Business on Auto-Pilot?

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But Will They Tattoo Your Name On Their Bodies? Ironclad Loyalty for Wellness Businesses

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Try This: What Your Wellness Business Can Learn From Subaru

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Browse All Customer Experience >

Quick Start Guide: Wellness and Fitness Loyalty and Frequent Shopper Programs

Loyalty, Retention & Winback

Walk in the Shoes of the Deconditioned

Try This

Detailed Obesity Tip Sheet For Health, Wellness Staff

Program Innovation • Tools and Resources • Weight Loss & Obesity

Management & Leadership Hub

Featured

Getting Ready To Grow Your Wellness Business

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Ten Tips For Smart Decisions Under Fire – Part 2

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Time Moves In One Direction: The Moment to Act — H/T to Lee Colan

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Browse All Management & Leadership >

How To Ask Forbidden Or Illegal Interview Questions When Hiring Wellness Professionals

People Management

An Apple iPad A Day Keeps The Doctor Away

Planning & Strategy

Lessons From The Food Network For Wellness Businesses

Planning & Strategy