The Business of Wellness Blog
Advice, research, how-to's & guides for owners & business leaders.
Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.
Top Picks
Try This: Turn Negatives Into Selling Points
Here's an excellent example from Steak-n-Shake of turning a negative into a positive. And notice how well they use long copy - the marketing term ...
Is Social Media the WikiLeaks of Your Fitness or Wellness Business?
What happens when a social media "brushfire" of negative posts harms your fitness or wellness brand, sales, and Google rank? We all know about WikiLeaks, ...
Invisible Disabilities: Is Your Fitness Business Discriminating?
Is your fitness or wellness business accidentally discriminating against the very folks you're trying to help? Many customers have invisible diseases or disabilities. They need ...
