The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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Jumpstart Your Health Club’s Digital Marketing Biometrics

Member biometrics let your health club give targeted advice to improve individual results. Marketing biometrics help you understand your prospects' behavior so you can grow ...

Rain, Snow, Cold, Heat: Seasonal Opportunities To Delight Customers

The changing seasons are full of opportunities for health and wellness businesses to provide unexpected moments of delight for customers who feel picked on by ...
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Tips For Professional Photographs of Staff

Staff photos let prospective clients and members "see" your wellness business before they ever visit your store or buy from your website. And we generally ...