The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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LinkedIn For Fitness, Nutrition, Wellness, Healthcare Professionals: Your Personal Brand’s One-Stop Shop

LinkedIn hit 100,000,000 (that's right, one hundred million!) members in March. And as a LinkedIn oldtimer - Member #23,866 - I can tell you that ...
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But Will They Tattoo Your Name On Their Bodies? Ironclad Loyalty for Wellness Businesses

Do your customers tattoo your company name on their body? Here's how the Ironman brand has cracked the code on customer loyalty. Ask any Ironman triathlete at the Kona ...

Hiring Key Advisors: How To Reference-Check Attorneys, Consultants, Accountants & Other Professionals

Many health and wellness leaders choose attorneys, accountants, tax advisors and other key professionals based on personality and gut instinct. Here's a better way to pick ...

How To Fix Five Kinds of Wellness Business Invisibility – Tips for Fitness, Nutrition, Wellness

Try This: Can 318,000 People Be Wrong?

Pt. 1: When Is A Digital Marketing Agency The Right Answer?