The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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10 Ways Your Google Ads Contractor May Be Ripping You Off

Developing a Google Ads strategy for a small health, fitness, or wellness business is, at least theoretically, a good way to make money. In the ...
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The Secret Menu: How Anti-Marketing Strengthens Customer Loyalty

If you've ever been a REALLY loyal patron at a restaurant, you know that most have "secret menus", not-on-the-menu items that only the regulars know ...

When Your Developer Hijacks Your Website

Your health club's web developer has vanished -- or simply won't call back. Now what? Here's a troubleshooting guide for the most common problems. Does ...