The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Email: The Most Popular – and Least Appreciated – Social Media Network

Social media is where email was 10 years ago: a Wild West of shouty ads, "cute" pictures, and too-good-to-be-true sales pitches. Email reaches more customers ...
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Do Your Personal Trainers Know "Personal" as Much as They Do "Training"?

Do the personal trainers who work at your health club, fitness studio or wellness center have all the skills they need to be effective? Of ...

Lessons From The Food Network For Wellness Businesses

One year while visiting my wonderful in-laws in Mississippi for the holidays, I watched a marathon rerun of the previous season's  "Next Food Network Star". The ...