The Business of Wellness Blog
Advice, research, how-to's & guides for owners & business leaders.
Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.
Top Picks
Altruism Marketing: When Giving Away Your Wellness Services Makes Sense
When altruism meets marketing, the result is free publicity, revenue now and later, phenomenal customer loyalty, and turbocharged word-of-mouth for your wellness business. al-tru-ism [noun]: ...
Does Your Health Club Need Digital Care?
Digital care harnesses technology to anticipate and eradicate the sources of friction that undermine your members' success. It spans the entire customer experience, proactively addressing customer needs and issues. The ...
Plan to Fail: Why Mistakes Are Critical to Your Wellness Business Strategy
What does it mean to plan to fail? After all, if we KNOW something we're doing is wrong, why do it? It's really about intelligent risk-taking, not ...
