The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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How To Take Your Website’s Vital Statistics

Have you checked your fitness or wellness website's health with Google Analytics? Did you even know there were website analytics tools? Tape measure? Check. Scale? Check. Heart ...
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But Will They Tattoo Your Name On Their Bodies? Ironclad Loyalty for Wellness Businesses

Do your customers tattoo your company name on their body? Here's how the Ironman brand has cracked the code on customer loyalty. Ask any Ironman triathlete at the Kona ...
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Is Your Wellness Business Getting Suckered?

Most of you are pretty smart cookies when it comes to healthy living and making people better when they're sick. But do you ever feel ...