The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

How To Control Fitness, Yoga, Wellness Freeloaders

Selling health and wellness is a lot like selling premium chocolate. Give folks a sample—and they're hooked. Customers for life. Yet some people line up ...

Do Your Wellness Competitors Love Your Customer Service?

Sam Walton once said: "There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply ...
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Catching the Mail Truck: What to Do When Your Big Break Comes

We've all seen it: the breakout exercise gadget, the fitness craze out of nowhere, the low-carb, fat-burning workout everyone seems to have ignored. And overnight, ...

Why Your Wellness Business Leadership Personality Matters

Should You Fire A Problem Employee? The Health Club and Corporate Wellness Guide

Pitching Health, Fitness and Wellness To Investors: The Most Common Errors and Red Flags