The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Nautilus Apparel & The Problem With Wellness Marketing

Marketing copy only an engineer could love, a website that makes it hard to buy, plus images of only the super-fit. Bad, bad, bad marketers! ...

Customer Service and Client Respect: Tips For Healthcare Professionals

If you're transitioning from a hospital or medical practice to consumer wellness, you probably need to step up to an entirely new standard of customer ...

The Best Interview Questions For Health & Wellness Hiring Managers

Our fifteen favorite interview questions for pretty much every job in your health and wellness business. 1) What processes did you improve in your last ...

What Is Your Wellness Business Really Telling Your Customers?

How Your Wellness or Fitness Business Can Deliver Ritz-Carlton Service on a Ritz Cracker Budget

But Will They Tattoo Your Name On Their Bodies? Ironclad Loyalty for Wellness Businesses

New Year’s Resolutions For Wellness Businesses: START Doing These Things!

5 Day-to-Day Business Practices Your Wellness Business Should Stop Doing NOW

Hiring Key Advisors: How To Reference-Check Attorneys, Consultants, Accountants & Other Professionals