The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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SEO for Health Clubs: More Than Just Keywords

Did you think search engine optimization of your health club's website was primarily a matter of picking the right keywords?  Turns out, keywords are just ...
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But Will They Tattoo Your Name On Their Bodies? Ironclad Loyalty for Wellness Businesses

Do your customers tattoo your company name on their body? Here's how the Ironman brand has cracked the code on customer loyalty. Ask any Ironman triathlete at the Kona ...

When The Good Get Going: Retaining Star Wellness Employees

Tomorrow at 5 p.m. your top corporate wellness account manager tells you she's quitting. Which scenario describes your reaction? 1) Shell-shocked and at a complete loss to ...

Sweating the Details: Why Doing Just One Thing Right Is a Good Way to Grow Your Business

Do Your Personal Trainers Know "Personal" as Much as They Do "Training"?

How to Leverage Online Reviews: Power Tips for Health and Wellness Businesses