The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Sales & Marketing

Facebook ads

How to Choose the Best Facebook Ad Format for Your Health & Wellness Business

Facebook ads fall into 3 main types of formats. The one you choose will depend on your budget, the offer or service you want to ...
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Customer Experience

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Make Suggestion Boxes Work In Your Wellness Business

Health and wellness clients, patients, members and professionals have tons of great ideas to make your wellness business better. Here's how to tap into that creativity ...
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Management & Leadership

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Mid-Year Checkup: Is Your Wellness Business Plan On Track?

Halfway through the year! Find out if your wellness business plan is on track with this self-assessment. Is your wellness business plan on track? It’s ...
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Sales & Marketing Hub

Featured

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Eight Strategies for Seasonal Corporate Wellness Communication

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Try This: Loyal Customers Help You Protect Your Prices

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Do’s and Don’ts of Instagram Marketing for Your Health Club

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How Blogs/Social Media Convert Wellness Prospects Into Customers

ClubIndustry WebSavvy • Content Marketing • Social Media Marketing

Top 12 Advertising Errors By Wellness Businesses

Content Marketing

The Gap Between Employee Wellness Programs & HIPAA

Corporate Wellness • Program Innovation

Customer Experience

Featured

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Buzzkill: When Your Wellness Business's Reputation Becomes Its Weakness

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Nine Customer Survey Best Practices For Wellness Businesses

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The One Question Wellness Businesses Should Ask Customers

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Browse All Customer Experience >

Bad Online Customer Reviews: 12 Do's & Don'ts For Health Clubs, Yoga Studios & Wellness Centers

ClubIndustry WebSavvy • Customer Reviews & Feedback • Social Media Marketing

Sweating the Details: Why Doing Just One Thing Right Is a Good Way to Grow Your Business

Planning & Strategy • Try This

When Respect For Clients Is Lacking: 9 Warning Signs

People Management

Management & Leadership Hub

Featured

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Strategic Partnerships: Protect Your Wellness Business When Working With Partners

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A Banker’s Advice For Wellness Businesses, Part 2

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How To Ask Forbidden Or Illegal Interview Questions When Hiring Wellness Professionals

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Browse All Management & Leadership >

Budgetzilla! Nine Tips For Defeating The Planning Monster

Planning & Strategy

Consumer Health and Wellness: Contradictions and Tensions Mean Opportunities

Planning & Strategy

The Problem With Business Networking Groups

Collaboration & Comarketing • Prospecting & Lead Generation