The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Test Your Wellness Business Postcard Marketing Know-How

Postcards are the silver bullet of direct mail. They're comparatively cheap and almost always get at least a quick glance.Yet successful postcard marketing has unique ...
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Training Loyal Members to Be Ambassadors for Your Fitness Brand

Do you ever wonder where those glowing testimonials come from? You know, the ones that come from the heart, and make sales and marketing so ...
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Stop/Start/Continue: Wellness Marketing Priorities for 2019

Stop 1. Blogging or posting without a specific, strategic purpose The world has enough posts about drinking eight glasses of water/day. Please don't pay someone ...

What Is Your Wellness Business Really Telling Your Customers?

Let’s Call The Whole Thing Off: When Your Wellness Business Has Customer Myopia

When Respect For Clients Is Lacking: 9 Warning Signs