The Business of Wellness Blog
Advice, research, how-to's & guides for owners & business leaders.
Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.
Top Picks
Whole Foods Market, Healthwashing, and Magical Thinking
I give Whole Foods credit for great marketing and positioning (although they've lost ground lately). On the other hand, pretty much inventing healthwashing is nothing to ...
Speaking Is Silver, Listening Is Gold: Five Best Practices For Truly Hearing Your Wellness Customers
If speaking is silver, listening is gold. This Turkish proverb is excellent advice for health and wellness businesses. Put it into action with these five ...
82 Non-Cash Rewards For Health & Wellness Employees When Raises Are Out Of The Question
Stop obsessing about the pay raises you can't give at your wellness center, corporate wellness business, health club, or yoga studio. Your customers value a ...