The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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Market Segmentation of Target Customers For Wellness Businesses

Most conventional business plans get market segmentation for wellness businesses all wrong. Here's how you should think about your target customer. Traditional segmentation is the description ...
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Customer Perspective: How Your Customers Experience Your Fitness, Wellness or Health Club

Sometimes it takes every moment you have just to keep the balls in the air when you manage your own business. And the big picture, ...
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Budgetzilla! Nine Tips For Defeating The Planning Monster

These straightforward approaches will bring focus to your budget planning process. Tip #1 DO: Base your budget on specific business improvement plans. DON’T: Create a ...