The Business of Wellness Blog
Advice, research, how-to's & guides for owners & business leaders.
Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.
Top Picks
Digital Content Maps: Attracting Your Health Club's Perfect Member
If "wellness is a journey, not a destination," why do so many health clubs and wellness businesses pitch their brand online without a map? To connect with the right ...
Nine Customer Survey Best Practices For Wellness Businesses
Customer surveys give health clubs, corporate wellness providers and wellness centers an extra competitive edge. Experts say that keeping an extra 5% of your current customers ...
Stop/Start/Continue: Wellness Marketing Priorities for 2019
Stop 1. Blogging or posting without a specific, strategic purpose The world has enough posts about drinking eight glasses of water/day. Please don't pay someone ...