The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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Digital Content Maps: Attracting Your Health Club's Perfect Member

If "wellness is a journey, not a destination," why do so many health clubs and wellness businesses pitch their brand online without a map? To connect with the right ...
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Nine Customer Survey Best Practices For Wellness Businesses

Customer surveys give health clubs, corporate wellness providers and wellness centers an extra competitive edge. Experts say that keeping an extra 5% of your current customers ...
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Stop/Start/Continue: Wellness Marketing Priorities for 2019

Stop 1. Blogging or posting without a specific, strategic purpose The world has enough posts about drinking eight glasses of water/day. Please don't pay someone ...