The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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How Charts and Graphs Lend Credibility to Your Health and Wellness Marketing Materials

Credentials communicate instant credibility. So why is it that much of the literature we see in our industry asserts some things to be true without ...

If You're Really Good, You Can Lose Lots Of Customers At Once

We just led a webinar on customer winback for health and wellness businesses, so watched a customer service train-wreck with fascination tonight at our corner pizza ...
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Customer-Employees: Valuable Asset Or Worst Nightmare?

Thrilled customers often want to work for your wellness business. These folks can be invaluable employees...or turn into your worst nightmare. They're wonderful advocates, with ...