The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Think Pink FAST! 11 Last-Minute October Breast Cancer Awareness Month Promotions

Yep, October is Breast Cancer Awareness month, again. And of course it's a natural PR opportunity for many health and wellness businesses. If you didn't ...

Why Do Customers Really Buy Your Health, Wellness & Fitness Services?

We always ask fitness, nutrition and wellness clients why their customers buy from them. The answers usually sound like this: "We've reinvented the fitness experience." ...
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Your Strategic Plan: 365 Days For Your Wellness Business To Make A Difference

Every year, your health club, wellness center, yoga studio or weight loss business has 365 chances to make a difference for your customers, your businesses, ...