The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

confident-business-leader-550x600

Top Picks

Sales & Marketing

WebSavvy Chat: Marketing Corporate Wellness, Nutrition Franchises, Trial Member Turnover, LinkedIn Networking

Transcript of a WebSavvy chat on marketing corporate wellness, nutrition franchises, turnover, and LinkedIn networking Q GNC: I work in marketing support, developing marketing programs for our ...
Read >

Customer Experience

Obesity-Tip-Sheet-screen.png

Detailed Obesity Tip Sheet For Health, Wellness Staff

This obesity tip sheet is an excellent resource for your fitness, wellness or health staff that work with folks who are obese. Compiled by the ...
Read >

Management & Leadership

pixabay-business-man-295169_1280.png

The Problem With Business Networking Groups

Most business networking groups are a waste of time and money. Many of the business owners and managers that I talk to every week dutifully ...
Read >

Sales & Marketing Hub

Featured

morguefile-Computer-health-laptop-stethoscope.jpg

How To Take Your Website’s Vital Statistics

Read >
Word-clipart-holiday-stockings.gif

8 Timeless Principles for Holiday Wellness Marketing

Read >
morguefile-seminar-room.jpg

Marketing Wellness With Free Seminars – Do's And Don'ts

Read >
Browse All Sales & Marketing >

Is Your SEO, PPC & Facebook Advertising Falling Behind?

Google Ads • Local Search/SEO • PPC Advertising • Social Media Marketing

Beyond Social: Hyperlocal Marketing for Your Health Club

ClubIndustry WebSavvy • Local Search/SEO • Website Marketing

Value-Based Pricing for Wellness Professionals

Competition & Pricing

Customer Experience

Featured

originalart-ironman-tattoo-generic.jpg

But Will They Tattoo Your Name On Their Bodies? Ironclad Loyalty for Wellness Businesses

Read >
pixabay-dog-1598915_1280-loyalty.jpg

Training Loyal Members to Be Ambassadors for Your Fitness Brand

Read >

If You're Really Good, You Can Lose Lots Of Customers At Once

Read >
Browse All Customer Experience >

Try This: The Saf-T-Pop Customer Loyalty Reward, Reinvented For Wellness Businesses

Loyalty, Retention & Winback • Try This

Online Surveys: Wellness Marketing's Swiss Army Knife

ClubIndustry WebSavvy • Customer Reviews & Feedback

Sweating the Details: Why Doing Just One Thing Right Is a Good Way to Grow Your Business

Planning & Strategy • Try This

Management & Leadership Hub

Featured

Vital Friends: The Team That’s All About You

Read >
golds_gym_broccoli.jpg

Gold’s Gym, Part 2: Ballroom Dancers and Bodybuilders

Read >

82 Non-Cash Rewards For Health & Wellness Employees When Raises Are Out Of The Question

Read >
Browse All Management & Leadership >

Seven Best Revenue Growth Strategies For Fitness & Wellness Businesses

Planning & Strategy

Seven Big Ideas For Wellness Business Leaders

Content Marketing • Planning & Strategy • Website Marketing

Try This: Sorting Contenders vs Pretenders When Your Wellness Business Is Hiring

People Management