The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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Try This: Don't Sell Health Benefits

This Honda ad eloquently illustrates the REAL reason people buy cars. And indirectly, the way they buy wellness... which is not the same as selling ...

At The Gym Monday…"Don't Move! Sit Still!"

…the irony was almost more than I could stand. No childcare or kids' fitness activities at my current gym, and naturally no kids allowed on the floor. So ...
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10 Ways to Tell If Your Developer Is a Straight Shooter

If you're a health, fitness or wellness business that does business online, you're empowering healthy, happy lives. Whether you're a doctor, exercise coach, physical therapist, ...