The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Direct Mail Strategies For Health & Wellness Businesses Part 1: Campaign Goals, Timeline & List Selection

Direct mail is a great - and affordable - way to grow your revenues.Yet health and wellness businesses routinely underutilize or misuse this affordable and ...
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Being Fat Is Like…

Before you start blaming clients for being unmotivated, self-destructive, and (say it out loud, you know you're thinking it)... fat, think about this: What it's ...
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10 Ways to Tell If Your Developer Is a Straight Shooter

If you're a health, fitness or wellness business that does business online, you're empowering healthy, happy lives. Whether you're a doctor, exercise coach, physical therapist, ...

Rain, Snow, Cold, Heat: Seasonal Opportunities To Delight Customers

Do Your Wellness Competitors Love Your Customer Service?

How Your Wellness or Fitness Business Can Deliver Ritz-Carlton Service on a Ritz Cracker Budget