The Business of Wellness Blog
Advice, research, how-to's & guides for owners & business leaders.
Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.
Top Picks
Beyond Social: Hyperlocal Marketing for Your Health Club
Hyperlocal isn't new. What's new is the ability to combine local knowledge with location-aware and address-sensitive technology to target your health club's ideal prospects. Hyperlocal marketing zeroes in ...
Drop-Outs: Nineteen Predictors of Lifestyle Change Failure
Are you shocked when new clients drop out of your healthy lifestyle program? Do you assume they just weren't motivated, just weren't ready to make ...
Eight Steps To Fraud-Protect Health Clubs, Yoga Studios and Medical Offices
Dishonest employees steal more than shoplifters...almost ten times more, in fact. Sometimes they steal from you -- sometimes from your members and clients. Most employee frauds ...
